VIEROL strengthens its commitment – contract extension with DTM

VIEROL is expanding its involvement in the popular motorsport series to include the quality brand VAICO with this co-operation. At the world’s leading trade fair Automechanika in Frankfurt, both parties announced the signing of the contract ahead of schedule, which includes the well-known brand for transmission components and transmission performance in the comprehensive advertising co-operation – VAICO will be present for DTM spectators in the pit lane, in the paddock and on the race track. The Oldenburg experts for vehicle technology have been active in the DTM at race weekends since the start of the season as part of the partnership. In addition to the prominent branding at the entrances and exits of the pit lanes and a comprehensive presence on the race track, VIEROL will be particularly eye-catching with the VIEROL fan box and the team presence with its own VAICO Porsche GT3.

‘Our motorsport sponsorship is part of our passion for individual mobility and our enthusiasm for automotive technology,’ emphasises Ulf Koschig, Deputy CEO of VIEROL AG. ‘Our experts develop technical repair solutions and create the conditions for the safe and sustainable use of motor vehicles. Through the DTM commitment, our technicians also benefit from decades of expertise in motorsport and the performance of key components under extreme conditions on the race track. The co-operation will result in further development standards for our VAICO EXPERT KITS for engines and transmissions,’ continues Ulf Koschig.

With 16 races in Germany, the Netherlands and Austria, the DTM is a showcase for the latest technological developments and innovations in motorsport and is broadcast live by ProSieben. VIEROL presents the entire ADAC racing series as Official Partner.

‘The DTM is the ideal platform to demonstrate the performance of modern vehicle technology under the extreme conditions of motorsport and brings the fascination of the automobile into an emotional environment,’ says Ibrahim Chahrour, Head of Marketing & Product Management at VIEROL AG.
Product Management at VIEROL AG. ‘We are reaching even more automobile enthusiasts and customers worldwide with the media pull of the DTM at the various racing series. Especially on other international race tracks,’ Ibrahim Chahrour is convinced.

The DTM is one of the world’s leading touring car series and thrills motorsport fans all over the world. Since its foundation in 1984, the DTM has developed into a genuine institution that stands for thrilling races and gripping duels on the race track.

The remaining DTM dates for the 2024 season at a glance
– 27/09-29/09/2024 Red Bull Ring
– 18.10.-20.10.2024 Hockenheim

Picture (from left to right): Thomas Voss (Head of Motorsport), Ibrahim Chahrour (Head of Marketing & Product Management at VIEROL AG), Ulf Koschig (Deputy CEO of VIEROL AG), Kay-Oliver Langendorff (Head of Partnerships)